BRB Internacional is revving its engines in preparation for the upcoming edition of Brand Licensing Europe (London, October 13-15), where it will show its ample catalogue. Among the new developments to be shown are three particularly outstanding properties based on prestigious cartoon series: The Hive, which will premiere on TVE’s Clan this month of September; Invizimals™, which will return to TVE’s children’s channel this year with the premiere of its new episodes; and Pac-Man and the Ghostly Adventures, which, following the successful debut of its second season on Clan last May, is preparing its return with new adventures, too.
Aimed at a pre-school target audience, The Hive (78 x 7’) recounts the adventures of a friendly family of bees that lives in a beautiful hive: Buzzbee is a little bee who’s almost 5 years old, and he lives with his sister Rubee and his mother and father, Mammabee and Pappabee. This is a modern, colorful series that connects with little kids and helps them to understand daily life in a simple and positive way. Its brand is backed up by a powerful licensing plan that has some remarkable international partners, including Mookie, its Master Toy.
For its part, Invizimals™ (26 x 30’) continues its international expansion. As of this summer, it is available on Netflix USA, and, will be premiered on TVE’s Clan this fall. Meanwhile, the brand continues to increase followers among youngsters thanks to its 360º strategy: In fact, it was the most-viewed action series on Clan in the month of July while also topping the rating list on TVE’s children’s channel within the Prime Time slot from Monday to Friday. For its part, IMC Toys is finalizing the launching of its toy, which, following its positioning in Europe (it closed 2014 as the 3rd license Action Figure in Spain, for example), is experiencing great success in several countries in Latin America.
Likewise, Pac-Man and the Ghostly Adventures (52 x 22’) is currently preparing its return to the small screen following the excellent results, in May, of the debut on Clan of its second season. Meanwhile, this summer it was the starring brand at the Liberbank pavilion at the Feria de Muestras de Asturias (August 1-16), and it will form part of the activities at the Feria de Albacete (September 7-17).
BRB Internacional manages the rights of the brand Invizimals™ for the Iberian Peninsula and Greece as well as for the television series on a global level. It also manages the licenses for The Hive and Pac-Man and the Ghostly Adventures in Spain and Portugal.
For more information: Booth F020 (Brand Licensing Europe)