WildBrain, a leading digital kids’ network & studio, has been appointed the exclusive global manager of BRB Internacional’s extensive catalogue of kids’ content on YouTube. BRB is one of Spain’s leading producers, distributors and licensors of kids’ content, recognized globally for classics such as Dogtanian and Willy Fog, and flagship brands Bernard and Teo.
The deal, which took effect January 1, 2018, saw BRB’s vast catalogue of more than 30 brands added to WildBrain’s existing network featuring 600 kids’ entertainment brands. WildBrain will use its leading technology and data-rich analytics to ensure an optimal digital strat-egy that maximizes engagement in BRB’s brands on YouTube. The deal attests to WildBrain’s proven ability to attract large scale, premium partners to its branded network, as well as to its expertise in managing content in a variety of languages. In addition, the agreement further reinforces BRB’s strategy to grow its online presence and audience on YouTube.
“We’re thrilled to be chosen as the exclusive global manager of BRB’s content on YouTube,” said Jon Benoy, Head of Sales at WildBrain. “As one of the largest international distributor of kids’ content in Spain, BRB are the perfect company to work with as we continue to develop and manage kids’ content on YouTube. With our massive network, proven experience in managing content in a variety of languages and our digital media expertise, we’re confident we will be able to significantly broaden BRB’s global reach.”
Marijo Arnáiz, Director of Digital Media at BRB, added: “We’re very pleased to have teamed up with WildBrain on our ongoing strategy to grow the audience for our many brands on YouTube, where currently, our channels garner more than 400 million views per year. I am confident that WildBrain’s experienced team of savvy professionals are the right people to work with as we continue to build our brands for success on the YouTube platform.”
BRB’s content generated 45 million views and 115 million minutes of watch time in December 2017 on YouTube. Among the more than 30 brands added to WildBrain’s network under the new agreement are Bernard, a series that chronicles the comical adventures of a hairless polar bear who travels the world without knowing any rules, and Teo, an animated series based on the famous preschool books, Teo Discovers the World. From September to December 2017, Bernard generated more than 143 million minutes of watch time, while Teo currently boasts 100,000 channel subscribers.