Geronimo Stilton has been attending Brand Licensing Europe this week in London (October 13th to 15th) by the hand of BRB Internacional, which has recently renewed the management of Atlantyca Entertainment’s prestigious license in the Iberian Peninsula. The brand specially stands out in Spain where its animated series has just aired on TVE’s Clan, as it keeps airing on Super 3, the children’s channel of Televisió de Catalunya, as well as on Canal Panda. In fact, it is the first time that this show is broadcasted simultaneously on three different TV channels in Spain.
Since the last 13th of September, Clan has been broadcasting the two first seasons of the animated series Geronimo Stilton on a daily basis. In addition, TVE’s channel for children has purchased the rights of its third season, The New Adventures of Geronimo Stilton, which is currently on production. On their behalf, both Super3 and Canal Panda are now aired the second season of the adventures featuring this famous journalist-mouse.
As far as Geronimo Stilton’s merchandising is concerned, the items stand out in the Iberian market: Carrefour just launched in Spain the clothing line designed by Ditexmed; and the publishing house Planeta has recently presented its new diary in Spain and Portugal, matching the back-to-school season and edited in three different languages – Spanish, Catalonian and Portuguese.